Retargeting pixels
Save your pixel once, and it fires on every click automatically.
Most clicks don't convert the first time. A retargeting audience built from everyone who's actually clicked — not just the smaller group who went on to buy — means your ad spend can bring the rest of them back, instead of only ever reaching people who've never heard of you.
How it works
Save your Meta Pixel ID and Google Ads ID once, in your account settings. From then on, every click on every one of your links fires both automatically — no code to add, nothing to paste into each individual link's own settings. The pixel fires from a brief interstitial page before the visitor continues on to their destination, which is what makes the tracking possible without needing access to the destination site's own code.
Good to know
Retargeting pixels are available on Pro and up.