Affi.link vs Bitly for Affiliate Links
Bitly's geo-targeting starts at $29/month and has no Amazon-specific features. See how it compares to Affi.link for affiliate link management.
Start Free See how it worksBitly is a well-known general-purpose link shortener — it does have geo-targeting, which is worth being accurate about, but nothing built specifically for affiliate marketing or Amazon's marketplace structure.
Pricing
| Affi.link | Bitly | |
|---|---|---|
| Free tier | Real free plan | 5 links/month, no data history |
| Geo-targeting | Included on the free plan | Growth plan and up — $29/month (billed annually) |
| Custom domain | Included on paid plans | Growth plan and up |
Bitly's free tier caps out at 5 links a month with no click-history retention — workable for very light use, not for an active content creator posting regularly.
Geo-targeting: both have it, built differently
Bitly's "Dynamic Routing" (Growth plan, $29/month annual, and up) lets you set up to 10 rules per link, routing by country, region, device, or platform — a genuine, rule-based geo-targeting feature, not something to dismiss. The difference is what it's built around: Bitly's routing is generic, built for any use case. Affi.link's is purpose-built around Amazon's marketplace structure specifically — auto-localizing to the correct Amazon storefront and swapping in the correct affiliate tag for that marketplace in the same step, not just redirecting to a different URL.
What Bitly doesn't have
No Amazon-specific tag-swapping, no marketplace-matching logic, no choice pages, no bio page product. It's a strong general-purpose shortener; it isn't built around affiliate monetization specifically.
The practical difference
If you need geo-targeting for non-affiliate use (a general marketing link that should route by country), Bitly's Dynamic Routing does that, starting at $29/month. If you're routing Amazon affiliate links specifically and need the marketplace-and-tag swap handled automatically, that's the problem Affi.link is purpose-built around — on a free plan, not a $29/month tier.