The short version: nearly every tool is on every plan, forever — targeting rules, A/B testing, Choice Pages, advanced analytics, conversion tracking, exports, bulk tools, password protection, retargeting pixels, deep linking, store integrations and more. Plans add more clicks, Amazon automation (auto-localization and finding equivalent products), bio page branding and theming, custom domains, the API, webhooks, team features and faster support — see the full pricing comparison for the current breakdown.
What's worth knowing about downgrading
If you drop to a lower plan, anything you already built at the higher tier keeps running exactly as it did:
- An existing multivariate test keeps splitting traffic normally, and stays fully editable.
- Custom domains and team members already set up are only affected if your new plan doesn't support them at all (see Adding team members for what happens to a workspace specifically).
What you can't do on a lower plan is add anything new that the tier doesn't include, such as Amazon auto-localization, bio page theming or webhooks — the page for that feature will show you exactly what's locked and offer an upgrade link.
Not sure what plan makes sense for you? Contact support and we'll help you figure it out.