The short version: country targeting, basic analytics, and unlimited Smart Links are on every plan, forever. Everything else scales up with your plan — see the full pricing comparison for the current breakdown.
What's worth knowing about downgrading
If you drop to a lower plan, anything you already built at the higher tier keeps running exactly as it did:
- Existing device/browser/OS/language/date targeting rules stay active.
- An existing A/B test or Choice Page keeps splitting or showing traffic normally, and stays fully editable.
- Custom domains and team members already set up are only affected if your new plan doesn't support them at all (see Adding team members for what happens to a workspace specifically).
What you can't do on a lower plan is create new advanced-targeting rules, start a new A/B test or Choice Page, or add anything new that the tier doesn't include — the page for that feature will show you exactly what's locked and offer an upgrade link.
Not sure what plan makes sense for you? Contact support and we'll help you figure it out.