Understanding your bio page stats

Bio page stats show how your public page (affi.link/@yourname) is performing: who opens it, where they found it, and which links they click. Open it from Bio Page → View stats.

What every account sees

Visits, unique visitors, link clicks, and click rate for the current month, plus a daily chart of visits and link clicks.

Detailed stats

On Creator and up (see plan comparison) you also get:

• Any date range — compare this week to last week, or a single campaign.
• Where visitors came from — the platform (Instagram, TikTok, YouTube, and so on) and the exact referring websites.
• Country, language, device, browser, and operating system of your visitors.
• Clicks per link — every link on your page with its click count, its share of all bio clicks, and how many clicks it gets per visit. Links no longer on your page that still got clicks stay in the list, marked Not on page.

What the numbers mean

• Visit — one person opening your page. Coming back within 30 minutes counts as the same visit, so reloading doesn't inflate the number.
• Unique visitors — different people (a visitor is identified by a one-way hash of their connection details; we don't store their IP address for this).
• Link clicks — clicks on your links made from the bio page itself. Each link on your page opens with a bio tag, so the same clicks also show up in that link's own analytics under the tag bio, separate from clicks coming from anywhere else.
• Click rate — link clicks divided by visits.

What isn't counted

Search-engine and preview bots, and clicks our fraud filtering removes. Your own visits to your page do count, like anyone else's (coming back within 30 minutes is still the same visit). The one exception is clicks: a click on one of your own links while you're signed in is filtered out of every click count, here and in your link analytics. Visits don't count toward your monthly Smart Clicks; link clicks count like any other click.

Good to know

• If a visitor's browser doesn't pass along where they came from (some in-app browsers don't), the visit shows as Direct.
• Visits are recorded on every plan from the day the feature launched, so if you upgrade later, the history is already there.