From any link's Link targeting page, click Add condition to create a rule. A rule can combine several criteria at once — for example, "Mobile visitors from France, between two dates" all in one rule.
Available criteria
| Criterion | Plan required |
|---|---|
| Country | All plans |
| Device type (Desktop / Mobile / Tablet) | All plans |
| Browser | All plans |
| Operating system | All plans |
| Language | All plans |
| Date range | All plans |
Leave a field empty to match anything for that criterion — an empty country list means "any country," not "no visitors."
Order matters. Rules are checked top to bottom, and the first one that matches wins. Drag a rule using the handle on the left to move it up or down. If a visitor doesn't match any rule, they're sent to the link's default destination.